Amazon’s festival of deals, to put it one way, is back for another round. The retail giant’s next Prime Day sale has been confirmed for October and starts tomorrow, so here’s what you need to know.
The big event, catchily named ‘Prime Big Deal Days’ for its October outing, will give Prime members exclusive access to “millions of deals” on just about everything you can think of, from air fryers to phones.
“Prime members will be able to shop millions of deals from Amazon’s wide selection from beauty and electronics to must-have gifts and seasonal essentials” said Amazon in a blog post.
It will span the usual two days, though Prime Day in July 2025 was a whopping four day event. You can expect plenty of discounts on Amazon devices, and brands including Samsung, Microsoft, Dyson, Lego and DeLonghi are confirmed to be taking part.
Many of which will be Amazon Choice best-seller products and could hit lowest-prices ever seen. Lightning Deals should also make an appearance.
Best Amazon Prime Day October early deals
- Amazon Fire TV Stick 4K (2025) – £25.99 (57% off)
- Ring Battery Video Doorbell (2024) – £39.99 (60% off)
- Amazon Fire TV 40-inch 2-Series – £174.99 (42% off)
- Amazon Echo Pop (latest gen) – £22.99 (49% off)
- Amazon Fire Max 11 tablet (newest gen) – £129.99 (48% off)
Although the deals start in earnest tomorrow, Amazon has put a number of its own-brand devices on sale with some huge discounts available – and you don’t even need to be a Prime Member to buy them. We’ve rounded up the best five above, but you can see more deals here.
Amazon
When is Amazon Prime Day 2025?
It’s now been confirmed that the late Prime Day 2025 event – ‘Prime Big Deal Days’ – will take place on 7-8 October.
However, to access the Big Deal Days sale, you’ll need to be a Prime member. This usually costs £8.99/$14.99 per month or £95/$139 per year, but you can get a free 30-day trial in the UK or US if you haven’t signed up before. It means you’ll essentially get access to all the exclusive deals for free.
There are plenty more benefits which you can read about in our full guide to Amazon Prime.
Chris Martin / Foundry
The dates were to be expected, since Amazon historically holds the event twice a year – once in July and then later in October.
With “millions of deals”, it can be very easy to get overwhelmed by the event, but that’s where Tech Advisor comes in. We know how to shop the sale, finding and verifying the deals on teh top tech products, most of which we’ve tested and can tell you whether to buy or not.
Many of the deals won’t be as good as they seem, so check back during the event for our top picks.
Michael Vi/Shutterstock.com
Amazon Prime Day FAQ
Do I need to be a Prime member to access deals?
In simple terms, yes. The sale is exclusive to Prime members.
You will still find discounted products on Amazon available to anyone, but the best offers will be the ones in the Prime sale for members.
If you’re not a member, you can sign up for a 30-day free trial here, meaning you don’t need to pay extra to access the deals. Otherwise, it’s £8.99/$14.99 per month or £95/$139 per year.
What time will the Amazon Prime Day sale end?
The Prime Big Deal Days discounts will be available until 11:59pm on the final day, 8 October.
If the deals available aren’t quite what you’re looking for, then never fear. Other sales will no doubt take place over the Black Friday and Christmas period with rival retailers such as Currys in the UK and BestBuy in the US.
What products will be on sale for Prime Day 2025?
Amazon has loosely said that the sale will include a “wide selection from beauty and electronics to must-have gifts and seasonal essentials”, but that’s just the tip of the iceberg.
Just about anything you can think of will be on sale, from batteries to cat food to smartphones. As well as Amazon’s own devices like Kindles, Fire tablets, Fire TV sticks, Echo smart speakers and more.
Why trust Tech Advisor for the best Prime Day deals?
Here at Tech Advisor, we’re interested in the best Prime Day deals on, you’ve guessed it, tech and we’ll be extensively shopping the sale for you to find the lowest prices on phones, tablets, smartwatches, air fryers, electric toothbrushes, vacuum cleaners and lots more.
Our expert team has covered countless sales events over the years and knows how to spot and verify a deal – not all are as good as they might seem for various reasons.
As well as being able to spot a deal on instinct and experience, we go through a meticulous process of price-checking the individual product’s price history as well as cross-referencing it with official stores and rival retailers. We’ll also factor in extras like a free gift or service.
How to find specific Amazon Prime Day deals
If you want a discount on a particular item, then you can set up a deal alert by visiting the Prime Day deals page. If an item is discounted, you’ll get a push notification.
It’s a good idea to know what you want to buy in advance, whether it’s a type of product like an electric toothbrush or a specific model from a brand like Oral-B.
With hundreds of thousands of deals to browse, it can quickly get overwhelming so narrowing down your search is critical. We will be shopping the deals for you, so keep an eye on our Prime Day feed for the top deals.
Which countries is the Amazon Prime Day 2025 sale available in?
Prime Day October 2025 will take place in Australia, Belgium, Brazil, Canada, France, Germany, Italy, Japan, Netherlands, Poland, Singapore, Spain, Sweden, the U.S., and the UK, and, for the first time, Colombia, Ireland, and Mexico.
from Tech Advisor
via Amazon Prime Day October starts tomorrow, but there are early deals