Things are looking bright for those who want to nab a great TV in 2025 at a substantial discount. There’s usually a great deal happening on a mid- or high-end TV from LG, Sony, Roku, Hisense, or Samsung — even if the biggest discounts remain reserved for Black Friday, Cyber Monday, Amazon Prime Day, and during the lead-up to the Super Bowl.
Right now, there are a number of discounted 4K TVs to choose from, spanning a wide variety of prices, sizes, and feature sets. Whether you want a secondary screen for the bedroom or a high-end OLED that’s built to provide the ultimate gaming or cinematic experience, we’ve picked out the best TV deals.
The best 4K TV deals for most people
Samsung Q8F
Samsung’s Q8F is available for around $649.99 ($150 off) at Amazon, Best Buy, and B&H Photo for the 55-inch model, which is a solid value for a QLED 4K TV. Its quantum dot LED panel boasts great contrast (especially in HDR content). The Q8F has a 120Hz panel and four HDMI 2.0 ports. This means you can play in 4K at up to 60Hz with a Nintendo Switch 2, Xbox Series S/X, or a PlayStation 5 Pro, or at a faster 120Hz refresh rate bumped down to 1440p resolution. Samsung is also including two free months of Xbox Game Pass Ultimate with purchase, which will allow you to stream games directly to your TV through the cloud, eliminating the need for a console.
The TV is powered by Samsung’s Q4 AI processor, which is used to upscale HD video to 4K when necessary, to optimize the picture in real-time, and make navigating its interface feel snappy. Samsung also touts the Q8F’s audio system, which adjusts the EQ and boost dialogue volume when needed. If you’ve cut the cord with cable, you can watch over 2,700 free channels of TV (over 400 of which are exclusive to Samsung TVs) in addition to streaming services. You can save $302 by jumping up to the 85-inch model, which is on sale for around $1,597.99, matching its all-time low, at Amazon, Best Buy, and B&H Photo.
Samsung Q8F
Where to Buy:
If you’re looking for a 65-inch TV for watching sports, TV shows, movies, or playing video games, Hisense’s U65QF is a great choice, one you can currently purchase at Amazon and Best Buy for an all-time low of around $567.99 ($350 off). The TV features a native 144Hz refresh rate and two HDMI 2.1 ports, both of which can take full advantage of the high-speed display. It also sports a pair of HDMI 2.0 ports — which can carry a 4K signal at up to 60Hz — and a port assortment that makes it a good choice for current-gen consoles, 4K Blu-ray players, and streaming devices. If you connect a gaming PC with an AMD graphics card, you can even take advantage of the TV’s support for AMD FreeSync Premium Pro, which reduces graphical glitches such as screen tearing.
The U65QF has an LED screen, which means it can’t match the black levels or per-pixel brightness control you’d get with an OLED display. However, its full array lighting panel offers 300 local dimming zones. The TV can control the brightness of each zone to reduce blooming, which is what happens when the area around a bright object (think a lit torch in a cave) looks unnaturally bright. Additionally, the TV has a maximum brightness of 1,000 nits, so the image it produces should look good even in a room with some light interference. The U65QF also supports Dolby Vision, HLG, and HDR10 Plus for better color reproduction, and it features a Hi-View AI chip that automatically processes the image on screen so that it appears sharper.
As for its operating system, Hisense’s U65QF runs on Amazon’s Fire OS and features Amazon Alexa built in. You can use the smart assistant to control the TV’s many functions, search for content, control compatible smart home accessories, and look up answers to various questions with your voice. If you want an even larger screen, you can also pick up a 75-inch model for around $797.99 ($502 off) at Amazon and Best Buy.
Hisense U65QF TV (2025)
Where to Buy:
The best budget-friendly 4K TV deals
Hisense E6
Hisense’s E6 is an Amazon-exclusive Fire TV model, and you can pick up the 50-inch model for $237.99 ($142 off) on its site. The E6 has surprisingly premium features for its price, including support for Dolby Vision HDR for richer colors, and a processor that utilizes AI to upscale HD video to look better on the 4K set. It has a light sensor that can automatically adjust the panel’s brightness, so you shouldn’t see a blown out picture in a dark room, or a dim picture during the day.
The E6 runs Amazon’s Fire OS, and comes bundled with an microphone-equipped Alexa remote. You can activate Amazon Alexa and use your voice to search for content and control compatible smart home accessories you might own. Having a smart home hub in your room is convenient if you’d like to turn smart plugs and light bulbs on and off without having a smart speaker around.
The TV’s only glaring technical limitation is its 60Hz refresh rate, which isn’t a surprise given its affordable price. This may be hinderance for gamers who want crave fast frame rates, but likely not for those primarily streaming TV shows and movies. The E6 has three HDMI 2.0 ports, so you can play video games or watch movies in 4K.
Hisense’s E6 is a fully-featured budget TV, especially if you want a smaller set. You can also get the 65-inch model for $367.99 ($182 off) and 75-inch model for $527.99 ($270 off) if you want the same features in a larger TV.
Hisense E6
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Roku Plus
If you can stretch your budget a bit further, the 65-inch Roku Plus TV is an excellent TV for $499.99 ($150 off) at Amazon and Best Buy. It has a 60Hz Mini LED panel with full-array local dimming, which means the screen is lit by many LEDs as opposed to fewer ones. The result is even brightness across the entire TV so some sections don’t look abnormally bright or dim. Roku’s Plus TV supports Dolby Vision HDR, and has a “Smart Picture Max” viewing mode that uses AI to automatically adjust picture settings based on what you’re watching.
One of the Roku Plus TV’s biggest advantages is Roku OS, which we’ve found to be a very user-friendly TV operating system because of its clean interface and large icons. The operating system is also smart home assistant agnostic, which means you can control it using Amazon Alexa or Google Assistant if you connect it to a smart speaker. The TV also supports AirPlay, so you can wireless stream music or videos onto it from an Apple device. You can even mirror your Apple device’s screen, which comes in handy if you’d like to present photos or videos on your TV.
The Roku Plus’ remote has a built-in microphone, which you can activate with the push of a button to access the OS’ voice assistant. It also has a programmable “quick launch” button that you can assign to an open an app or setting. If you want to watch movies or play games late at night without waking anyone up, the TV’s “Bluetooth Headphone Mode” lets you connect any pair you’ve got.
Roku Plus TV
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The best deals on high-end 4K TVs
Sony Bravia 8 II OLED
If you want a TV that produces reference-quality images, Sony’s Bravia 8 II (K65XR80M2) is the best choice. It was recently selected as the top TV in Valve Electronics’ 10th annual TV Shootout based on objective and subjective tests conducted by a panel of experts comparing each set to the image on a $43,000 reference monitor (Disclosure: Verge editor-in-chief Nilay Patel was one of the judges). The 55-inch model also recently received a substantial price cut, dropping it to $2,498.99 ($501 off) at Amazon and B&H Photo.
Sony’s premium set has a 120Hz refresh rate panel, with two HDMI 2.1 ports that support 4K at 120Hz, and two HDMI 2.0 ports that top out at 4K / 60Hz. It doesn’t support Nvidia’s G-Sync or AMD’s FreeSync Pro, so there aren’t any specific features on this TV that PC gamers can take advantage of. Sony calls the Bravia 8 II its brightest OLED screen yet, and testing conducted by Hometheaterreview found its maximum brightness was 1,880 nits when viewing HDR content. Its predecessor topped out at 1,300 nits HDR video, or roughly 44 percent dimmer.
The TV runs on Sony’s XR processor, which uses AI to adjust the color, contrast, and clarity of whatever you’re watching in real time to look better. The judges in the aforementioned TV Shootout chose Sony’s set as the best model for SDR (Standard Dynamic Range) processing, but third of four models compared for HDR (High Dynamic Range) processing. Any OLED TV can show true black, but judges agreed that the Bravia 8 II pulled ahead in grayscale and contrast when viewing SDR video.
Sony says its TV has modes calibrated for Netflix, Prime Video, and its own Sony Pictures Core streaming services, too. Sony Picture Core is a streaming service that’s available on select Bravia TVs and Sony gaming consoles, and allows you to stream or download 4K movies at far higher bitrates than competing services. The Bravia 8 II comes with 10 credits, which you can use to download movies for offline viewing, and two years of unlimited streaming for films in its catalogue.
If you want this TV in a larger size, Amazon, Best Buy, and B&H Photo are offering the 65-inch model for around $2,998 ($502 off).
Sony Bravia 8 II
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LG C4 OLED
The last-gen LG C4 remains one of the best OLED TVs you can buy, and the 65-inch model is currently on sale for around $1,296.99 ($1,403 off) at Amazon, B&H Photo, and Best Buy. Like LG’s newer C5 OLED, it has a 120Hz panel with support for VRR, Nvidia G-Sync, and AMD FreeSync Premium (the option exists to enable a 144Hz mode if you dig in the TV’s options). Its embedded A9 AI Processor Gen7 offers higher-quality video upscaling and image optimization compared to the C3. The biggest difference between the C4 and C5 is their maximum brightness. The C4 tops out at an advertised 1,000 nits, while the C5 tops out at around 1,165 according to tests conducted by Tom’s Guide.
Additionally, the C4 features a three-channel audio system, which might sound impressive compared to other TVs, but still can’t compete with a soundbar. When you’re not watching videos or playing games, you can also enable the C4’s Gallery Mode to display art. Basically, the LG C4 offers many of the same features as the C5, but retails for nearly $400 less. You can also save on the 77-inch model, which is on sale for $1,896.96 ($1,803 off) at B&H Photo.
LG C4
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Sony A95L
Sony’s 55-inch A95L is a premium TV with features that should appeal to gamers and cinephiles alike, and you can get it for $1,598 ($1,102 off), a return to its all-time low price at Amazon and Best Buy. The TV has a 120Hz panel and two HDMI 2.1 ports (four HDMI ports total), so you can play games in 4K at up to 120 frames per second. Its two HDMI 2.0 ports are fine for last-gen consoles like the original Nintendo Switch. If you connect a PS5, the TV will adjust its video settings based on the genre of game you’re playing, which is a nice touch, but games on that console will look incredible on any OLED set.
Sony’s Cognitive Processor XR powers the A95L, which enables better motion processing so sports and games look less blurry. It also claims to improve the contrast and colors compared to previous generation Sony TVs. It has a peak brightness of 1,300 nits according to lab tests by Tom’s Guide, which is higher than most of the other OLED TVs we found on sale.
The A95L is a Bravia-series TV, which means it can access Sony’s Picture Core. This video on demand service has the highest-bitrate (aka video quality) of any streaming platform, which means what you watch will look closer to an uncompressed 4K Blu-ray than a 4K stream from Netflix. Its library is limited, but Sony includes 10 credits with A95L, so you can download movies to keep forever, and a 24-month subscription that lets you stream videos from the library.
If you want a higher-end OLED TV, Sony’s A95L is a great choice and has features you won’t find on non-Sony TVs. You can also get the 65-inch model on sale for around $1,998 ($1,502 off), which matches its all-time low price at Amazon and Best Buy.
Update, October 14th: Updated pricing / availability, and added deals on Hisense’s E6 and Roku’s Plus TV.
from The Verge
via The best deals on 4K TVs